AM-02-24 Customer Relationship Management: Unlocking Customer Value For Sustainable Growth

Description:

The Energy Industry is just now beginning to see effective customer relationship management (CRM) as a key business initiative and is ideally poised to take advantage of the lessons of other industries and for the leaders to gain competitive advantage. This Point of View provides background on CRM in the industry, describes the key issues influencing the Energy value chain, and suggests how an effective CRM strategy might address each and how we can apply the lessons of other industries.