AM-11-34 Social Media: Redefining Public Relations in Our Industry

Description:

Over the past few years, an emerging form of mass communication known as Social Media has revolutionized the way facts, news, and opinions are disseminated throughout the world. In all its forms, Social Media facilitates instant conversation between individuals and entities via the World Wide Web. Its emergence represents a significant development in the field of Public Relations and an additional challenge in getting a company’s message to the public. Effectively analyzing the impact of Social Media on people today and utilizing its mass appeal is vital to the continued success of companies in the energy industry.