AM-93-34 THE COMMUNITY AND ITS INDUSTRY

Description:

Twenty years ago, a petroleum company often felt it had satisfied its “community outreach” responsibility once it had made the traditional charitable contribution. Today, however, the definition of community outreach is being redefined as the government and other organizations evaluate and report on this industry’s environmental and safety impacts. Star Enterprise is meeting this new challenge with a revised approach to community outreach called “shared advantage.” This approach is based on an open-communications concept in which the company takes responsibility for 1) educating the community about its facility, 2) listening to the community’s concerns and working with them to implement solutions that are mutually beneficial, and 3) developing community outreach programs that address specific needs.