AM-95-13 THE PAIN IN CHANGE IS MAINLY IN THE BRAIN

Description:

Profit pressures, competitor actions, regulations, customer and employee needs, new technology, and globalization head the list of reasons why companies are changing or, at least, trying to change. In nearly every case, change, even minor change, causes some degree of organizational pain. Why? This paper explores some of the fundamental principles of the change process: * How do people usually feel, consciously or otherwise, during change? * How do these emotions, beliefs, and attitudes become barriers to the learning and behavior modification process? * What is the role of management and worker peers in facilitating the change process?