AM-98-46 CONNECTING THE DOTS: FINISHED LUBRICANTS, BASESTOCKS ADDITIVES, AND WAXES

Description:

The lubricants business is experiencing a time of unprecedented change. Virtually every segment of the business is feeling the pressure of increasingly stringent performance requirements, long supply, flat-to-declining demand, mergers and acquisitions, and globalization. Successfully competing in this dynamic market requires a well-planned strategy built on a comprehensive and objective assessment of the technical and market issues facing the business. In addition, now, more than at any other time in recent history, success in today’s marketplace requires a continuous stream of information and insights on competitive forces, as well as a sharp understanding of how the finished lubricants business is influenced by and influences other segments of the business. This paper focuses specifically on providing an overview of current business issues and how these issues impact key segments of the business, in effect, “connecting the dots” in finished lubricants, basestocks, additives, and waxes.