FL-96-109 LUBES EXCELLENCE: BEYOND BENCHMARKING

Description:

The lubricants business in North America is a tough business to be in. Growth is stagnant and competition is fierce. It is a business of pennies. In the face of fickle customers, increasing quality standards, significant costs, and less than flattering media attention, lubricants producers and petroleum refiners are asking questions like: 0 Can we compete in the lubricants business? 0 Should we be in this business at all? These are scary questions to those who have spent their careers in lubes. So what's a lubes producer to do? Plenty!