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FL-96-111 BREATHING NEW LIFE INTO LUBRICANTS--BUILDING A POSITION IN THE EVOLVING LATIN AMERICAN MARKET
Suzan M. Jagger, Jagger International, Inc.
Format:
Electronic (digital download/no shipping)
Associate Member, International Member, Petrochemical Member, Refining Member -
$0.00
Government, NonMember -
$35.00
Description:
As the lubricants business in North America and Europe approaches commodity status, marketers should turn to developing markets, where corporate brand and product positioning can be leveraged into attractive financial returns. Latin America represents such an opportunity.
Product Details:
| Product ID: | FL-96-111 |
|---|---|
| Publication Year: | 1996 |