FL-97-108 GF-3, An Oil Markerter's Perspective

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Let me start by saying how glad I am to be here today, I appreciate this forum to share some of Castrol’s views with you. I have been competing in the market for ‘top engine oils’ since 1981 when I joined Castro1 North America as Director of Marketing. Coming out of the food business I fancied myself as an outsider, bringing new perspectives to confront long standing issues in our industry. Issues like the loss leader status of top engine oils at retailers or the commodity, low value status ascribed to motor oil by both the buyers of our major retail customers and our consumers who actually put the products in their cars. After 17 years I am no longer an outsider by any stretch of the imagination but still would like to think I can act like one, attempting to help solve industry problems as opposed to being part of the problem.