LW-00-127 US PRIVATE SECTOR PASSENGER CAR AND LIGHT MOTOR OIL DEMAND -- Another Marketing View Into The Future

Description:

In 1988, Phil Pruitt (former Valvoline Vice President of Purchasing and Supply) and I wrote US Lubricant Demand, A Marketing View Into The Future (AM-88- 20). One reason we wrote this paper was to accurately examine consumption data by consumer behavior groups (like Do-It-Yourselfers [DIYers], those who have their oil professionally installed [Do-It-For-Me or DIFMs], and those who use certain motor oil grades and types).